The DUCK Creativity Model

Any thoughts that readers may have that all management models originate in the US or the UK – or the wider Anglophone world – can be put to one side. I have discovered a marvellously powerful method for creative innovation, emerging from France.

The French model can be translated into the English acronym DUCK and it gives us the four stages of radical innovation.

D – Drop
– abandon wholly your old ways of doing things

U – Upend
– turn the old ways entirely on their head

C – Create
– build a new process, system, toolkit or idea from the inverted ideas of the past

K – Kindle
– ignite the sparks of your creative thinking with bold execution of your new ideas

DUCK Methodology

What I love about the DUCK method is its gutsy Gallic determination to stimulate creation. From now on, whenever I am in need of new ideas, I will doggedly DUCK the issue.


By the way, on a curious note, the French word for duck is canard, which the English dictionary defines as ‘a false report, rumour or hoax’.

How can that be?

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